Archive for the ‘In the News’ Category

Dallas Morning News Joins Adpay’s Memoriams.com Network

March 24th, 2014

Adpay, Inc. to integrate Funeral Director portal for obituary order entry

Denver, March 24th, 2014 – Adpay, Inc., provider of the Memoriams.com local and network obituary order entry strategy, today announced that The Dallas Morning News is launching Memoriams.com to its local funeral directors becoming a key participant in the Memoriams.com network. Over 2300 newspapers are configured to provide placement efficiencies for newspapers and their funeral director partners.
Research shows that Memoriams.com answers funeral directors’ number one problem with newspapers, allowing them to place an obituary in both their local market newspaper and seamlessly in other markets requested by the bereaved family. Memoriams.com also has consistently proven its ability to generate newspaper revenue increases averaging 30% in this critical audience category.
The Dallas Morning News implementation of Memoriams.com will include a direct integration with Legacy.com for display of obituaries on the newspaper website. “Obituaries is one of our most important categories and one of the most read sections of our paper,” said The Dallas Morning News’ General Manager for Classifieds, Michael Mayer. “We are pleased to be able to offer our funeral homes an improved way to submit their obituary notices, and we look forward to the potential business Memoriams.com will generate from out-of-market funeral homes.”
“We’ve been proud to count The Dallas Morning News as a long-time partner,” said Michael Heene, CEO of Adpay. “Having a newspaper of their stature join our Memoriams.com network is validation that we are on the right path. It sends a strong message about the local market value of the strategy to other publishers that are already enjoying the benefits of network obituary placements.”

About Adpay, Inc.
Adpay, Inc. is the technology leader of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Memoriams network for obituary order entry by funeral directors is the industry’s fastest-growing attack against online obituary predators. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Digital, Inc., A.H. Belo, Cox Media Group, Dow Jones Local Media Group, The E.W. Scripps Company, Cablevision Systems Corporation, Dispatch Publishing Co., Gannett Co. Inc., Morris Publishing Group, Nexstar Television, Sun-Times Media Group and numerous large independent newspapers. For more information, go to www.adpay.com.

Local Media Insider Recommends Memoriams.com, Calls it a No-Brainer

March 10th, 2014

Local Media Insider wrote a fantastic review of Memoriams.com. Here are a few highlights:

Memoriams increases obituary revenues by 30%

Allowing funeral homes to place orders directly and networking markets scores a home run

As e-commerce advances, adding order-taking to classifieds and other niches is a smart move. Newspapers are turning travel sections into online booking engines, and selling background checks to landlords via third party platforms.

One LMI editor’s pick in this category is Memoriams from Adpay, which provides a better way to increase obits revenues by around 29 to 30% and grow the franchise.

Simply put, Memoriams provides a front end order taking platform for newspapers to sell obituaries seamlessly through funeral homes.

About 100 newspapers are “preferred partners” who provide the service to local funeral directors, effectively turning them into an extra obits sales force. These newspapers can also use the platform internally as a workflow tool for telemarketers working with families placing ads locally and across the network.

So far the network has obtained pricing and packaging information from 2300+ newspapers, who passively receive orders even if they are preferred partners actively promoting the platform to funeral homes in their own market.

In part, Memoriams is the newspaper industry’s answer to Tributes, a company which partners almost exclusively with broadcast sites to allow funeral homes to directly upsell obits to its online platform, effectively by-passing print obituaries entirely. Consumers like the extra features and lower costs and funeral directors like the ease of use and upsell capabilities.

Legacy.com, the primary distributor of online obits for newspapers, caught up with Tributes in most areas, providing popular online upsells such as guest books and Next Generation packages to families via its newspaper partners.

But Legacy receives the data directly from newspapers, not funeral directors. So while some papers have their own front end tool to aid funeral directors placing ads, most do not and funeral homes are left faxing, calling and pricing if they want to provide this service.

Research also shows that about 30% of obituary consumers request additional placements in out-of-state newspapers, a process that is even more painfully time-consuming.

“(Funeral directors) have to look up phone numbers, write another obit, get another rate, and get the customer to approve it,” according to Deb Dreyfuss-Tuchman, EVP of Sales at Adpay.

Unlike Tributes or Legacy.com, Memoriams is simply an order taking system. The platform allows funeral directors to place obits directly in print and digital locally and across the network, plus place orders for enhancements such as multiple images, emblems, additional text, digital spotlights and guestbooks.

The site does not compete with guest books or other upsells, but integrates them to help place the order more efficiently.

Once taken, orders are automatically emailed to the family, providing an extra layer of accuracy.

[…]

So is it working? So far the program is popular with funeral directors because of the ease of use and accuracy.

“They do it because they believe helping families with obits is a very important service,” Dreyfuss-Tuchman said.

Out-of-market sales are also popular. “We have newspapers as small as Leesburg Today, where we are seeing additional market buys into the Washington Post through the fluid nature of the tool.”

Additionally, Adpay claims that the ease of adding markets is resulting in an average of 2 obits per order, “doubling the number of obits going to the newspaper and growing print obits as a whole.”

LMI has confirmed that newspapers selling Memoriams see about a 30% net increase from paid obits, especially if they were relying on fax and email to collect icons, photos, etc. AdPay confirms each market’s gain by taking a baseline of per obit net pricing prior to implementing the system, and checking against post-implementation results.

Addiitionally the system decreases errors and makes good at a time when families are especially emotional. “It’s a really important category to make sure you get the information right,” Dreyfuss-Tuchman noted.

A good sign for the new platform is that the Dallas Morning News is about to launch the system. They have created a direct integration into their Mactive front end system, so that “no human has to touch the system… there is no rekeying. It is completely automated, so there is an internal saving as well.”

LMI’s take:

This partnership is in the no-brainer category for newspapers who carry obits.   Partnering with Memoriams removes the last advantage that Tributes, as the industry disruptor, may have had and helps build the obits franchise for newspapers long term. The transaction fees need to be paid by someone, so the increased price has to be factored in if there is an issue of price resistance. However, it appears that this category is less price resistant, validated by the revenue gains of 30%. The average obit costs about $130, depending on the size of the market, so this is a largely seamless way to gain an average of $39 more per sale and reduce errors. Finally, the funeral directors only need to be set up once, and the enhanced relationship can generate more opportunities for print companies.

[Source: http://www.localmediainsider.com/stories/memoriam,1129]

Mega-Conference opens in just over a week in Las Vegas

February 13th, 2014

It’s not too late to register for the Key Executives Mega-Conference to be held Feb. 24-26 in Las Vegas. Attendance has grown to more than 600 individuals. You can’t afford to miss this premier industry conference. Follow the conference on:

Our Mobile App, sponsored by Adpay. Download this free app from the Apple Store by searching for mega-conference. Android users can download the app through the Google Play Store, using the same mega-conference search.

Aim Group Special Report — Fraud and Abuse in Classifieds

May 30th, 2013

Read what Aim Group had to say about Adpay in their 2013 Aim Group Special Report — Fraud and Abuse in Classifieds:

Sites battle for safety, security using both man and machine

     With hundreds of classified website clients, Adpay Media Solutions deals a lot with fraud. And for each site, the tools and standards are different.

     The 11-year-old company, based in Denver, sets unique rules and maintains unique blacklists for each site it offers.

“We have a ton of experience in fraud and have built a lot of fraud detection into our system, some of it unique to the classified space,” CEO Mike Heene told the AIM Group.

     Adpay offers PCI compliance for secure credit card usage, captchas for verification of human response, visitor flagging and asymmetric password encryption. For its publisher clients Adpay retains and continually updates a list of bad email addresses, IP addresses and words.

     “Some flags are client-specific,” Heene said. “Each client can set up its own bad-word list. Each can determine what, when and how often they wish to require approval for photo and text submissions, and can activate an escalation queue as well.”

     Cyber-attack prevention is client-controlled as well.

     “Each site can set parameters,” said Heene.”They could say, ‘I only want some-body to create two ads in one hour and if an account creates more than that I won’t allow them to do it.’ They also tell us what they want us to do with that user – notify the site, notify us, shut them down or give them a warning.”

     Adpay keeps an eye on advertisers using multiple client sites. If an advertiser were to post to multiple sites in a short period of time the vendor would lock down that user. The account would be disabled and flagged to all client sites as a spammer.

     “What we’ve seen and had to deal with is mainly foreign attacks –– robot denial of service attacks, for instance, and some attempted credit card fraud, though not a rash of the latter,” said Heene.

Evening Post Publishing Company Selects Adpay to Enhance Print and Online Classifieds Platforms

March 4th, 2013

Adpay, Inc. to provide four portal sites to increase the value of the Low Country Marketplace

Denver, March 4th, 2013 – Adpay, Inc., the technology leader for online and print classified solutions to the media industry, today announced that it was chosen by The Evening Post Publishing Company to power four new online classified portals to benefit print readers and digital users. The four sites will deliver interactivity and networked search for The Charleston Post & Courier, The Salisbury Post and The Aiken Standard, as well as for the regional publication, Farm Carolina. The weekly properties will be available as part of a comprehensive marketplace search, with edition upsells configured from the publications’ packages. Memoriams, Adpay’s direct order entry network for funeral directors, will comprise a key component of the installation.

Adpay’s solutions will provide simple and easy-to-use tools for Evening Post site advertisers. The properties’ content will be searchable locally, as well as through Adpay’s pioneering Classified Network. This allows buyers from other Adpay media company partner sites to view ads on the new Low Country Marketplaces, offering a more meaningful buyer/seller experience for all involved. The installation will include Adpay’s patented Call Center upsell process and integration of web orders for print back into each of the newspaper’s Brainworks front end systems.

Post & Courier Publisher P.J. Browning states, “I was immediately impressed when I reviewed the Adpay solutions. They are able to meet our needs to integrate our dailies and weeklies with a user-friendly platform and have a keen understanding of our systems and our requirements.” According to Greg Anderson, Salisbury Post Publisher, the company conducted an extensive due diligence process and in the end, “Adpay was the clear choice” for their new integrated print and online marketplaces across the four branded sites. “We are excited about the opportunities not only for the Click-N-Buy Classifieds systems, but for increasing obituary revenues, too, with Memoriams,” stated Anderson.

“We are proud to have been selected by the Evening Post Publishing Company,” said Michael Heene, CEO of Adpay. “Their team was very clear about how they want to transform classifieds in their market, and we look forward to partnering with them to provide the results our partners have come to expect.”

About Adpay, Inc.
Adpay, Inc. is the technology leader of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Memoriams network for obituary order entry by funeral directors is the industry’s fastest-growing attack against online obituary predators. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Digital, Inc., Cox Media Group, Dow Jones Local Media Group, The E.W. Scripps Company, Cablevision Systems Corporation, Dispatch Publishing Co., Gannett Co. Inc., Morris Publishing Group, Nexstar Television, Sun-Times Media Group and World Media Enterprises, Inc. For more information, go to www.adpay.com.

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Media Contact:
Deborah Dreyfuss-Tuchman
EVP Sales
(303) 268-1527
ddt@adpay.com

Cox Media Group Selects Adpay as its Online Classifieds Provider

February 14th, 2013

Adpay, Inc. to provide five marketplace sites to enhance search and revenues at Cox properties

Denver, February 14, 2013 – Adpay, Inc. and Cox Media Group (CMG) have partnered to offer a robust Classifieds platform to more than four million print and online newspaper readers in the CMG markets. CMG’s goal is to take advantage of Adpay’s layered functionality which generates new revenue streams in both print and online through Adpay’s patented Call Center upsells and Marketplace Search. The intent is also to consolidate costs with technology that is constantly updated, rather than task internal teams to stay ahead of industry trends. The new marketplaces, and their associated upsells to Top Ads, Featured Ads, Route Mapping and Aggregated Search, are intended to drive buyers to connect with advertisers in a robust search providing exposure, traffic, and ultimately, leads.Adpay and Cox Announce Partnership

CMG deployments will include the Atlanta Journal Constitution, The Palm Beach Post, The Palm Beach Daily News, The Austin American-Statesman and The Dayton Daily News. Each property requires a platform that integrates well with their new DTI cloud-based systems and is easy to use for its local advertisers. CMG chose Adpay because of their commitment to agile development methodology and consistent innovation leadership in the Classifieds space. The Palm Beach properties were the first to go-live at: http://www.palmbeachpost.com/s/classifieds

Les Psalmonds, Senior Director, Advertising at Cox Media Group, shared that Adpay was CMG’s logical choice. “They came in with a keen understanding of what we wanted to accomplish in our markets. Then, they demonstrated that their systems were proven to integrate with DTI and that their search provides all the opportunities for monetization we need.”

Adpay’s CEO Mike Heene, stated, “Cox is a highly respected media company, and we are extremely proud to have been selected as their Classifieds partner. We look forward to working with them to provide our exceptional technology and tools to extend reach and revenues in their local communities.”

About Cox Enterprises
Cox Enterprises is a leading communications, media and automotive services company. With revenues of nearly $15 billion and more than 50,000 employees, the company’s major operating subsidiaries include Cox Communications, Inc. (cable television distribution, telephone, high-speed Internet access, commercial telecommunications and advertising solutions); Manheim, Inc. (vehicle auctions, repair and certification services and web-based technology products); AutoTrader.com (online automotive advertising and Kelley Blue Book, Auto, HomeNet Automotive and Vin Solutions subsidiaries); and Cox Media Group, Inc. (television and radio stations, digital media, newspapers, advertising sales rep firms, Valpak and Cox Digital Solutions). Additionally, Cox operates Kudzu.com.

About Adpay, Inc.
Adpay, Inc. is the technology leader of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Memoriams network for obituary order entry by funeral directors is the industry’s fastest-growing attack against online obituary predators. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Digital, Inc., Cox Media Group, Dow Jones Local Media Group, The E.W. Scripps Company, Cablevision Systems Corporation, Dispatch Publishing Co., Gannett Co. Inc., Morris Publishing Group, Nexstar Television, Sun-Times Media Group and World Media Enterprises, Inc. For more information, go to www.adpay.com.

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Media Contact:
Deborah Dreyfuss-Tuchman
Executive Vice-President of Sales
(303) 268-1527
ddt@adpay.com

Free Webinar: Best Practices in Classified Advertising

November 30th, 2012

Wednesday, Dec. 5  | 10:30 a.m. CST

Mobilize Your Classifieds

With Deb Dreyfuss-Tuchman, Executive Vice President of Sales, Adpay, Inc., Robert Granfeldt, Vice-President of Digital Media, Southern Community Newspapers, Inc.

Learn the best practices in classified advertising that generated increased traffic, ad counts and revenues for their partners in mobile, digital and print platforms. As a bonus, the webinar will conclude with an offer of a free classified evaluation by Adpay to all attendees.

Sign up for this webinar and others brought to you by the Inland Press Association  at: http://www.inlandpress.biz/webinarsfree/?ref=122012

Adpay Names Melissa Clark Vice-President Operations

October 12th, 2012

P R E S S   R E L E A S E
 
ADPAY NAMES CLARK VICE-PRESIDENT OPERATIONS

Englewood, CO – October 12, 2012 – Adpay, Inc. promoted Melissa Clark to Vice President of Customer Operations. Ms. Clark has been instrumental in streamlining operational efficiencies at Adpay and contributing extensively to product design and management in order to meet the needs of dynamic and multifaceted media partners.

In her new position, Melissa Clark leads the Implementations, Customer Support and Quality Assurance teams. With 14 years of technical customer operations and support experience Melissa brings her extensive background to bear tackling the exciting operational challenges inherent in Adpay’s new product launches, including the most recent Memoriams release. She is also tasked with enhancing and improving all aspects of customer operations.

In her former role as Director of Implementations she oversaw the Implementation team. She personally steered complex media site integration projects, including custom work efforts for E.W. Scripps Co, Media General and Morris Communications. By revamping the internal Implementation process to utilize Project Management Institute (PMI) based methodology, coupled with a “thinking outside the box” mentality; she enabled the Implementations team to become more nimble. These enhancements improved internal process flow and external partner satisfaction.

Ms. Clark is actively pursuing a Project Management Professional (PMP) certification from PMI.  “Documenting processes, and following a protocol for all our operational tasks are a necessary part of being a successful, growth-oriented technology company,” stated Ms. Clark. “Working with our exceptional team to exceed the needs of our media partners is item one on my agenda in this new position.

Holding a degree from the University of Denver, Ms. Clark began her career in the technology industry at Rogue Wave Software. Her time there was marked by the unprecedented and tragic necessity to  assist with sensitive and timely disaster recovery support for clients affected by the 9/11 attack.

In her 6 years at Adpay, Melissa has followed a rapid yet logical progression to assume this new responsibility. Mike Heene, President & CEO states, “Her peers always looked to Melissa as a leader. Now we can take this to the next level, enabling her to truly lead in this critical role for our organization.”

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In the News: App Puts Local Spin on Masters Golf

March 20th, 2012

Georgia’s Augusta Chronicle is giving a hometowm spin to coverage of the golf world’s biggest tournament — The Masters. Its Augusta Golf app let’s the local newspaper edge in on a national playing field dominated by big guns such as ESPN and the PGA.

Read the rest of the article on NetNewsCheck

In the News: App Aims to Corner Second City News

February 7th, 2012

In the News: In Chicago, daily newspaper the Sun-Times is making its mobile push with a content-heavy smartphone and tablet app powered by Inergize Digital’s News Synergy. The app currently draws its revenue through exclusive sponsorship deals, but geotargeted display ads and deals could be on the horizon. Read more on NetNewsCheck.

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