Archive for the ‘Press Release’ Category

Adpay welcomes our newest team member, Bill Ferguson!

July 3rd, 2012

Adpay's new Affiliate Account Manager, Bill Ferguson

Bill Ferguson joins the Adpay team as Affiliate Account Manager. This new role supports Adpay’s rapidly expanding partner base to provide clients with a dedicated resource for hands-on optimization strategies and success. Bill will play a pivotal role to ensure the deployment of best practices accumulated over Adpay’s ten years of media solution innovation. In his capacity as Affiliate Manager he will be charged with further strengthening existing customer relationships.

A graduate of Towson University (MD), Bill earned his BS in Marketing. Bill’s most recent positions as Regional Director at Find-N-Save and in sales at Travidia cap twenty years serving the media industry. This time also included roles at Morris Digital Works and on the newspaper side of the industry.  His experience provides Adpay with a veteran who is adept at implementing targeted solutions and ongoing tactics to grow revenue, traffic and market share.

Deborah Dreyfuss-Tuchman, EVP of Sales said, “Bill’s passion for newspapers and his track record helping his clients exceed their goals made him stand out as someone perfectly tailored to this new position. He has been on both sides of the business, and understands our partners’ needs implicitly. Bill will be an integral member of the Adpay management team. His strong background in account maximization and collaboration will enable him to make an immediate impact both internally and externally.”

“It is an exciting and busy time at Adpay. I am eager to collaborate with their blue-chip partner base to increase success for all,” Bill stated. “Adpay is the pioneer, and clear technology forerunner for Digital, Mobile, Obituary and Print Classified solutions. I look forward to listening to our partner needs, and jumping in to make an immediate difference.”

Bill may be contacted at 706-210-8615 or

In the News: Adpay Memoriams free to publishers

March 29th, 2012

Adpay’s Memoriams product for paid and free obituaries and death notices is slick – a handy self-service platform for newspapers who have and need to maintain strong and trusted relationships with local funeral directors. By way of Memoriams, it is Adpay’s mission to sustain and strengthen those relationships. (Read the rest of the article on

Adpay, Inc. Celebrates 10 Years of Innovation as the Leading Provider of Digital, Mobile and Print Classified Solutions

March 13th, 2012

Englewood, Colorado March 2012 – Adpay, Inc. celebrates its 10 year anniversary as the premier provider of integrated classified business and technology solutions for media organizations. Since its founding in 2002, Adpay has consistently enhanced their best-in-class product suite while delivering customized strategies proven to generate immediate profitability.

To usher in the next decade, Adpay has completed a new branding initiative to better reflect the company’s overall customer-centric personality and core values: innovation, service, and success. The Adpay logo was also refreshed, along with marketing communications and the entire website.

The company’s tagline, “Proven success, innovation, and excellence for over a decade” speaks to their vision: to collaborate with local media companies and to drive immediate results with superior technology, best practices, and exceptional customer service. “The goal of the rebranding was simply to more accurately align our messaging with everything Adpay is already known for—an always fresh approach to business. We’ve listened to our partners for over ten years, and they have helped us learn, grow and continue to evolve. We are committed to operate on the leading edge of creating disruptive technology in this space,” shared Mike Heene, President, CEO and founder of Adpay.

Adpay’s continuous updates ensure that they consistently set the industry benchmark for innovation. Their comprehensive suite includes the original classified marketplace with aggregated and network search, streamlined, easy-to-use online and mobile order entry tools, display ad technology and News Synergy mobile apps which incorporate deals, weather, local news content and classified search.

“In celebrating our 10th anniversary, we also celebrate our partners. They are the foundation of our success. Without their collaboration, we could not have continued to grow and evolve. Their ideas are our incubator, and we thank every one of them,” stated Deb Dreyfuss-Tuchman, EVP of Sales.

Recent platform additions include Memoriams, obituary entry designed exclusively for newspapers and funeral directors, as well as display ad building tools for real estate and automotive. All are designed to achieve immediate ROI, improve user satisfaction and to maximize Adpay’s value to its partners.


About Adpay, Inc.
Adpay, Inc. is a leading provider of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Adpay Classified Network is the media industry’s largest and fastest growing classified network. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Internet, Dow Jones Local Media Group, The E.W. Scripps Company, Belo Interactive Group, Cablevision Systems Corporation, Gannett Co. Inc., Morris Communications, Media General, Newport Television and Sun-Times Media Group. For more information, go to

Media Contact:
Mike Heene
(303) 268-1034

October 2011 – Where We’ve Been

October 31st, 2011

Borrell Associates

Local Mobile Advertising Conference
October 3-4, 2011
The Fairmont, Chicago

Inland Press

Inland Press Association Annual Meeting
October 16-18, 2011
Renaissance Chicago Hotel

Inergize Digital and Adpay Introduce the News Synergy Deals Mobile App for Local Media Companies

September 14th, 2011

The News Synergy Deals mobile app distributes local coupons, discounts and deals to
consumers; local media companies generate digital revenue with local branding and control

BLOOMINGTON, MN and DENVER, CO – September 14, 2011 –  Inergize Digital®, the leader in fully integrated digital management solutions that generate revenue for local media companies on-air, online and on mobile devices and Adpay®, the leading provider of online and print classified solutions to the media industry, today announced News Synergy Deals™, the industry’s first media-defined geo-fenced mobile app that delivers local coupons, discounts and deals to Apple® iPhone®, iPod touch®, iPad® and Google™ Android™ mobile digital devices. (more…)

Sun-Times Media Goes Mobile with News Synergy

September 12th, 2011

Denver, CO:  – September 12, 2011– Chicagoland’s largest local media company, Sun-Times Media Group, is now live with News Synergy™ mobile apps to drive their news and mobile advertising strategies. The all-inclusive News Synergy platform provides a download with something to offer for everyone.  Available on Apple® iPad®, iPod touch, iPhone®, Google™ Android™ mobile digital devices, News Synergy is designed to easily deliver the most popular mobile features, controlled by an exceptional web-based admin. (more…)

The Buffalo News launches Adpay’s Mobile Order Entry

August 25th, 2011

Revolutionary app brings classified advertising to mobile

Adpay, Inc. today announced that The Buffalo News has launched with the innovative Adpay Mobile Order Entry app. (more…)

Adpay, Inc. Continues Growth in Print and Broadcast Markets

July 1st, 2011

New online and mobile products driving sales in the first half of 2011

Adpay, Inc. today announced new bookings in the first half of 2011 for their consolidated classified suite. (more…)

Adpay, Inc. Hires Anna Costello as Director of Product Management

May 1st, 2011

Adpay, Inc. has hired Anna Costello as Director of Product Management, responsible for directing product and marketing efforts. Costello brings excellent classified product knowledge and a strong digital media background to her new role. Prior to joining Adpay, Costello worked for the New York Times Regional Media Group as their Digital Classifieds Manager and spent six years at the St. Petersburg Times, most recently as their Classifieds Online Strategy Manager. In both positions she was responsible for overseeing digital projects, creating and optimizing revenue-generating products, developing strategies to engage users, analyzing audience and revenue metrics, and managing P&L. (more…)