News & Press

Memoriams Featured in Classified Intelligence Report

January 30th, 2015

From:Yahoo Newspaper Consortium grows in the January 29, 2015 issue of Classified Intelligence Report
By Sharon Hill
With a new name, The Yahoo Newspaper Consortium of 176 daily newspapers has spent the last year evolving and expanding both its mission and membership.
Launched in 2006 to share content and technology, and to post newspaper-sold job listings on Yahoo’s Hot Jobs site, it was renamed in 2013 and has become the digitally-focused Local Me-dia Consortium (LMC). Now made up of 57 media groups and 1,200 newspaper, broadcast and pure play publications, Monster is its endorsed recruitment site. (Monster acquired Hot Jobs in 2010.)
LMC members include such notables as Cox Media Group, A.H. Belo, Boston Globe Media, The McClatchy Co., and Digital First Media.
“We changed our charter to include anyone in the lo-cal media space well over a year ago,” LMC executive director Rusty Coats told the AIM Group. “The News-paper Consortium was solely Yahoo and agreements were timed for the end of 2013. So, our executive committee got together in April, 2013. We began with 37 companies.”
Consortium members are polled twice a year to come up with 10 to 12 key digital priorities, after which vendors are sought. The Consortium acts as a collective, negotiating favorable terms on vendor agreements.
“Our executive committee looks at the ‘up and comers’ among the vendors, and takes them through our Project Runway, when they propose what the products would look like,” Coats said. “Then they are introduced to the members.” While Coats called participation “significant,” he said that no member can be compelled to participate in any vendor agree-ment.
“McClatchy doesn’t do Monster as we are partnered with CareerBuilder,” The McClatchy Co. VP of Interactive Media Chris Hendricks told the AIM Group. Hendricks is also chair of the Lo-cal Media Consortium’s executive committee.
The LMC signed several vendor agreements between September and November 2014, with Ad-pay and for paid obituaries, with for real estate, and with Tout for video. In February 2014, LMC also signed a three-year agreement with Google for search and ad-serving technology that enabled a private advertising exchange for its members.
On the 2015 LMC drawing board are automotive and big data.
Obituary services
While Adpay’s Memoriams and serve different obituary purposes for their clients, they have similarities. Both offer additional revenue opportunities for publishers, as well as customization and rich-media tools for the death notices.
Memoriams is primarily a back-end tool for funeral directors, providing 2,300 newspapers an average 40 percent revenue jump per obit. Free of charge to any publisher, Memoriams al-lows funeral directors to easily schedule death notices in more than one newspaper, and to provide digital proofs to families. This digital process is spurring families to purchase custom-ized upsells.
“Families are adding pictures, icons, and colored backgrounds and buying memorial plaques, oil paintings and additional copies,” AdPay EVP of sales Deb Dreyfuss-Tuchman told the AIM Group. “We’re changing the consumer experience.”
In contrast, targets friends of the deceased and their families, to whom it sells social, consumer-facing online remembrances.
While the two vendors aren’t creating a merged LMC product, they work together to enhance publisher obit revenue.
“’s and Adpay’s solution complement each other well, and our companies have a positive working relationship. That makes integration easy and rewarding for our newspaper partners,” Stopher Bartol, CEO, told us.
“We work very closely with Legacy because we’re able to send feeds of the data that Legacy needs directly to them,” said Dreyfuss-Tuchman. introduced a Next Generation Obituary (NGO) premium platform for its 1,000 media clients in 2014, which added video, audio, and a prominent funeral-notice profile to its traditional classic obituary product. While LMC members can choose either level, the col-laboration has significantly boosted transition to NGO by long-standing Legacy clients.
“The papers typically charge a few dollars more for NGO to take care of the additional fee to us,” Bartol told us. “But it’s a really nominal amount.”
Legacy manages all aspects of the online obit section of the newspaper partners’ websites. Each paper pays a monthly hosting fee based on obituary volume and receives a monthly revenue-share payment.

Local Media Consortium Announces Partnerships for Revolutionary Obituaries Solutions

November 3rd, 2014

Partnership will provide death care providers with industry-leading products and improved access to local media outlets nationwide.

Nov. 3, 2014

DENVER – The Local Media Consortium, a nationwide alliance of leading local media outlets, announced agreements today with and to provide a complete obituary solution for local media companies and death care professionals.

Through, funeral directors may place correctly rated obituaries and death notices into over 2,700 newspapers and local news websites. solves the funeral director’s number one challenge of pricing and placing print obituaries in out–of-area newspapers.

“The LMC has been intensely focused on finding a network play for this critical business category,” said Michael Heene, CEO of Adpay. “We’re honored to have been selected by the LMC to provide the only obituary placement network which connects newspapers and funeral directors. is already bringing increased content and revenue to a number of the LMC members, and we look forward to providing this benefit to the entire LMC membership.”

By removing the obstacles and inefficiencies of placing obituaries in multiple publications,’s integrated and easy-to-use system allows death care providers to focus on providing the best possible service to the bereaved.’s Next Generation Obituary is a state-of-the-art offering that brings newspapers closer to readers with a dynamic new online experience; closer to funeral homes by featuring their brand and promoting their services; and closer to families by providing ways to honor a loved one’s memory like never before. In a recent survey of over 1200 respondents, the Next Generation format was preferred 3-to-1 over the standard obituary format.

“This new obituary product is the most dynamic, innovative, and complete offering we have ever put into the marketplace,” said Stopher Bartol,’s CEO. “Funeral home and user reaction has been overwhelmingly positive, and we are excited that the LMC partnership will make it even easier for its member newspapers to access this industry leading obituary platform.”

The Local Media Consortium represents more than 50 local media companies in top markets across the United States and Puerto Rico covering more than 1,200 individual publications. LMC has an audience footprint of more than 450 monthly million unique visitors (aggregate), and LMC member companies serve more than 4.4 billion monthly page views monthly and more than 156 billion yearly advertising impressions.

“We recognize the importance of the obituary content funeral directors bring to our communities,” said Christian A. Hendricks, Chair of the Local Media Consortium’s Executive Committee and Vice President, Interactive Media for The McClatchy Company. “These valuable, high-quality platforms allow our membership not only to work more easily with funeral directors both locally and nationally but also to increase the service we provide in informing the public of deaths in their communities.”

The Local Media Consortium goes through an extensive, months-long process to choose partner companies, including polling media members about their needs and priorities, and vetting only the highest-quality service providers who have expressed interest in working with the Consortium. Local Media Consortium members are not bound to work exclusively with specific service providers, but the benefit to both members and the service providers is significant.

About the Local Media Consortium

More information about the Local Media Consortium is available at Local Media Consortium members are: A.H. Belo, The Bakersfield Californian, Ballantine Communications, BH Media Group, Boston Globe Media Partners, The Buffalo News, Calkins Media, Columbian Publishing Company, Cooke North Carolina Publications, Cox Media Group, The Day Publishing Company, Deseret Digital Media, Digital First Media, The Dispatch Printing Company, Evening Post Industries, Freedom Communications, GateHouse Media, The Gazette Company, Halifax Media Group, Harris Enterprises, Hearst Newspapers, Herald Interactive, KTBS, Lee Enterprises, Maine Today Media, The McClatchy Company, Morris Communications, NewsdayNew York Daily News, The Nutting Company, The Oklahoma Publishing Company, Paddock Publications, Paxton Media, Pioneer News Group, Randall Family, Randall Family, Sandusky Newspaper Group, The San Diego Union-Tribune, Schurz Communications Inc., Scripps, The Seattle Times, Shaw Family Holdings, Sonoma Media Investments, Star Tribune Media Company, Swift Communications, Sun-Times Media, Tampa Media Group, Tennessee Valley Printing Company, Times Publishing Company, Times-Shamrock Communications, Trib Total Media, WEHCO Media and Wrapports Productions.

The media outlets represented by the Local Media Consortium include major market daily newspapers and leading local television stations such as The Atlanta Journal-ConstitutionThe Boston Globe, Boston Herald, Chicago Sun-TimesThe Dallas Morning NewsHouston ChronicleThe (Jacksonville) Florida Times-UnionThe Kansas City StarThe (Memphis) Commercial AppealMiami HeraldOmaha World-HeraldOrange County RegisterThe Sacramento BeeSan Francisco ChronicleSan Jose Mercury News, (Minneapolis) Star TribuneSt. Louis Post-DispatchThe Tampa Tribune, WMAR, Channel 2, Baltimore; WXYZ, Channel 7, Detroit; WRTV, Channel 6, Indianapolis; WFTV, Channel 9, Orlando;  KNX-TV, Channel 15, Phoenix; and KIRO-TV Channel 7, Seattle.

For more information, contact:

Rusty Coats, Executive Director
Local Media Consortium
(813) 277-8959

About LEGACY.COM, Inc. collaborates with more than 1,500 newspapers in the United States, Canada, Australia, New Zealand, U.K. and Europe to provide ways for readers to express condolences and share remembrances of loved ones. is headquartered in Evanston, Illinois.

The Next Generation Obituary is available nationwide to any newspaper partner who wants to offer it in their market.  For more information on the product, visit or email

For more information contact:

Kim Vander Velde

About is a subsidiary of Adpay, Inc., a technology provider of online solutions to the media industry. Adpay’s patented solutions deliver print, web and mobile strategies that unify classifieds into a single, dynamic transactional marketplace. The exclusive network for obituary order entry by funeral directors is the industry’s fastest-growing obituary order entry network. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Digital, Inc., BH Media Co., Black Press, Calkins Media, Cox Media Group, Evening Post Industries, Journal Media, Dispatch Publishing Co., Gannett Co. Inc., Morris Publishing Group, Nexstar Television, Sun-Times Media Group and Swift Communications.

For more information, contact:

Mike Heene

PCI Compliance and Payment Security

April 25th, 2014

Adpay PCI Compliance

Your online security and the online security you offer your customers is important to us, so Adpay goes to great lengths to ensure PCI compliance in all of our products through our continuing relationship with the industry recognized Trustwave PCI authority.

If for some reason you have additional questions regarding PCI compliance or online transaction safety, please don’t hesitate to contact us.

Digital Obit Features Proving Lucrative for Publishers

April 14th, 2014

News & Tech, Spring 2014

By Sarah Zook, Associate Editor, News & Tech

Paid obituaries have long been a source of revenue for newspapers. But in an increasingly digital media environment, classified sales staffs are rethinking the way they court clients and provide quality products to the families of the deceased. To that end, vendors are answering the call with systems designed to assist newspapers in the online obituary space.

Among them, Adpay, which offers for selling and building obituaries.

Revenue increases has about 2,300 newspapers in its network, most recently adding The Dallas Morning News and U-T San Diego.

“The advertiser goodwill generated by was reason enough to go with it,” said Mike Hodges, president and chief operating officer of U-T San Diego. “However, we also see enormous revenue potential both from custom upsells and expanded local obituaries, as well as in the network opportunity to receive out-of-market placements.”

The Fredrick (Md.) News-Post is another recent adopter of the platform.

“We brought them on when we decided to take the online entry for obituaries,” said Lane Fields, advertising director for The News-Post.

Although the paper took its time getting up to speed and experienced some technical challenges integrating the system to feed into its internal CMS, Fields said Adpay helped the newspaper through the process and set up best practices. Adpay conducted three training sessions for the funeral directors and News-Post staff.

“It was hands-on and she took her time and answered every question,” Fields said.

Some of the area funeral homes had worked with the same person on the newspaper staff for the past 20 years so it was important to The News-Post that those funeral homes were comfortable with the platform. The News-Post also wanted the options for different customers. Longstanding customers, for example, still wanted to be billed, according to Fields.

“It has really cut down on the time it has taken our staff to put out the obit,” Fields said. “We were treating them as display ads and it was very time consuming.” has also helped keep The News-Post’s budgets on target and in some months increased sales.

“We’ve made our budgets every single month since launching,” Fields said. “We’ve seen increases coming from upsales built into the site.”

Because the funeral home has the option of showing larger obits and can opt to put their logo in the obit, it helps them increase sales.

“I’d say that in some cases the obits are 20 percent larger,” Fields said. “It’s been quite an increase for us.”

Many newspapers are seeing a 30 percent increase in revenues with the implementation of, according to Anna Costello, director of product management at Adpay. She attributes much of that increase to the funeral director and the family having the tools to see everything right on the spot.

Costello has spent a lot of time going to trade shows and talking to funeral directors in order to better understand the process from the funeral home’s perspective.

“We hear a lot from funeral directors that they used to cringe when a family wanted to place an obituary,” she said. The reason? The obituary process can get very complicated and time consuming, especially if a family wanted an out-of-area obituary. Now with so many newspapers on the system, placing obits anywhere is a much more streamlined process.

“Now I’ve been hugged and high-fived by funeral directors,” Costello said.

How it works

Newspapers provide funeral homes with a variety of templates and prices for each obituary. The funeral home is then able to log on to the site while the family of the deceased is present, walk them through all the steps and then send the obit to the newspaper directly. The family can see the finished product and get a PDF before the obituary is printed. Payment is taken either by credit card or, depending on the relationship with the newspaper, can be invoiced.

The installation process is also simple, according to Costello.

“We create a custom plan — we create front-end systems and share a number of best practices,” she said.

The launch timeframe, for e-mail delivery is about 30 days and 60-90 days for full integration. In addition to offering hands-on training for newspaper staffs, Adpay offers in-person training for funeral directors. Alternatively, funeral home staff can be trained via a webinar.

“We understand that it’s a new process so we want to hold our clients hands through it,” Costello said.

See the article here.

Dallas Morning News Joins Adpay’s Network

March 24th, 2014

Adpay, Inc. to integrate Funeral Director portal for obituary order entry

Denver, March 24th, 2014 – Adpay, Inc., provider of the local and network obituary order entry strategy, today announced that The Dallas Morning News is launching to its local funeral directors becoming a key participant in the network. Over 2300 newspapers are configured to provide placement efficiencies for newspapers and their funeral director partners.
Research shows that answers funeral directors’ number one problem with newspapers, allowing them to place an obituary in both their local market newspaper and seamlessly in other markets requested by the bereaved family. also has consistently proven its ability to generate newspaper revenue increases averaging 30% in this critical audience category.
The Dallas Morning News implementation of will include a direct integration with for display of obituaries on the newspaper website. “Obituaries is one of our most important categories and one of the most read sections of our paper,” said The Dallas Morning News’ General Manager for Classifieds, Michael Mayer. “We are pleased to be able to offer our funeral homes an improved way to submit their obituary notices, and we look forward to the potential business will generate from out-of-market funeral homes.”
“We’ve been proud to count The Dallas Morning News as a long-time partner,” said Michael Heene, CEO of Adpay. “Having a newspaper of their stature join our network is validation that we are on the right path. It sends a strong message about the local market value of the strategy to other publishers that are already enjoying the benefits of network obituary placements.”

About Adpay, Inc.
Adpay, Inc. is the technology leader of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Memoriams network for obituary order entry by funeral directors is the industry’s fastest-growing attack against online obituary predators. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Digital, Inc., A.H. Belo, Cox Media Group, Dow Jones Local Media Group, The E.W. Scripps Company, Cablevision Systems Corporation, Dispatch Publishing Co., Gannett Co. Inc., Morris Publishing Group, Nexstar Television, Sun-Times Media Group and numerous large independent newspapers. For more information, go to

Local Media Insider Recommends, Calls it a No-Brainer

March 10th, 2014

Local Media Insider wrote a fantastic review of Here are a few highlights:

Memoriams increases obituary revenues by 30%

Allowing funeral homes to place orders directly and networking markets scores a home run

As e-commerce advances, adding order-taking to classifieds and other niches is a smart move. Newspapers are turning travel sections into online booking engines, and selling background checks to landlords via third party platforms.

One LMI editor’s pick in this category is Memoriams from Adpay, which provides a better way to increase obits revenues by around 29 to 30% and grow the franchise.

Simply put, Memoriams provides a front end order taking platform for newspapers to sell obituaries seamlessly through funeral homes.

About 100 newspapers are “preferred partners” who provide the service to local funeral directors, effectively turning them into an extra obits sales force. These newspapers can also use the platform internally as a workflow tool for telemarketers working with families placing ads locally and across the network.

So far the network has obtained pricing and packaging information from 2300+ newspapers, who passively receive orders even if they are preferred partners actively promoting the platform to funeral homes in their own market.

In part, Memoriams is the newspaper industry’s answer to Tributes, a company which partners almost exclusively with broadcast sites to allow funeral homes to directly upsell obits to its online platform, effectively by-passing print obituaries entirely. Consumers like the extra features and lower costs and funeral directors like the ease of use and upsell capabilities., the primary distributor of online obits for newspapers, caught up with Tributes in most areas, providing popular online upsells such as guest books and Next Generation packages to families via its newspaper partners.

But Legacy receives the data directly from newspapers, not funeral directors. So while some papers have their own front end tool to aid funeral directors placing ads, most do not and funeral homes are left faxing, calling and pricing if they want to provide this service.

Research also shows that about 30% of obituary consumers request additional placements in out-of-state newspapers, a process that is even more painfully time-consuming.

“(Funeral directors) have to look up phone numbers, write another obit, get another rate, and get the customer to approve it,” according to Deb Dreyfuss-Tuchman, EVP of Sales at Adpay.

Unlike Tributes or, Memoriams is simply an order taking system. The platform allows funeral directors to place obits directly in print and digital locally and across the network, plus place orders for enhancements such as multiple images, emblems, additional text, digital spotlights and guestbooks.

The site does not compete with guest books or other upsells, but integrates them to help place the order more efficiently.

Once taken, orders are automatically emailed to the family, providing an extra layer of accuracy.


So is it working? So far the program is popular with funeral directors because of the ease of use and accuracy.

“They do it because they believe helping families with obits is a very important service,” Dreyfuss-Tuchman said.

Out-of-market sales are also popular. “We have newspapers as small as Leesburg Today, where we are seeing additional market buys into the Washington Post through the fluid nature of the tool.”

Additionally, Adpay claims that the ease of adding markets is resulting in an average of 2 obits per order, “doubling the number of obits going to the newspaper and growing print obits as a whole.”

LMI has confirmed that newspapers selling Memoriams see about a 30% net increase from paid obits, especially if they were relying on fax and email to collect icons, photos, etc. AdPay confirms each market’s gain by taking a baseline of per obit net pricing prior to implementing the system, and checking against post-implementation results.

Addiitionally the system decreases errors and makes good at a time when families are especially emotional. “It’s a really important category to make sure you get the information right,” Dreyfuss-Tuchman noted.

A good sign for the new platform is that the Dallas Morning News is about to launch the system. They have created a direct integration into their Mactive front end system, so that “no human has to touch the system… there is no rekeying. It is completely automated, so there is an internal saving as well.”

LMI’s take:

This partnership is in the no-brainer category for newspapers who carry obits.   Partnering with Memoriams removes the last advantage that Tributes, as the industry disruptor, may have had and helps build the obits franchise for newspapers long term. The transaction fees need to be paid by someone, so the increased price has to be factored in if there is an issue of price resistance. However, it appears that this category is less price resistant, validated by the revenue gains of 30%. The average obit costs about $130, depending on the size of the market, so this is a largely seamless way to gain an average of $39 more per sale and reduce errors. Finally, the funeral directors only need to be set up once, and the enhanced relationship can generate more opportunities for print companies.


Mega-Conference opens in just over a week in Las Vegas

February 13th, 2014

It’s not too late to register for the Key Executives Mega-Conference to be held Feb. 24-26 in Las Vegas. Attendance has grown to more than 600 individuals. You can’t afford to miss this premier industry conference. Follow the conference on:

Our Mobile App, sponsored by Adpay. Download this free app from the Apple Store by searching for mega-conference. Android users can download the app through the Google Play Store, using the same mega-conference search.

Aim Group Special Report — Fraud and Abuse in Classifieds

May 30th, 2013

Read what Aim Group had to say about Adpay in their 2013 Aim Group Special Report — Fraud and Abuse in Classifieds:

Sites battle for safety, security using both man and machine

     With hundreds of classified website clients, Adpay Media Solutions deals a lot with fraud. And for each site, the tools and standards are different.

     The 11-year-old company, based in Denver, sets unique rules and maintains unique blacklists for each site it offers.

“We have a ton of experience in fraud and have built a lot of fraud detection into our system, some of it unique to the classified space,” CEO Mike Heene told the AIM Group.

     Adpay offers PCI compliance for secure credit card usage, captchas for verification of human response, visitor flagging and asymmetric password encryption. For its publisher clients Adpay retains and continually updates a list of bad email addresses, IP addresses and words.

     “Some flags are client-specific,” Heene said. “Each client can set up its own bad-word list. Each can determine what, when and how often they wish to require approval for photo and text submissions, and can activate an escalation queue as well.”

     Cyber-attack prevention is client-controlled as well.

     “Each site can set parameters,” said Heene.”They could say, ‘I only want some-body to create two ads in one hour and if an account creates more than that I won’t allow them to do it.’ They also tell us what they want us to do with that user – notify the site, notify us, shut them down or give them a warning.”

     Adpay keeps an eye on advertisers using multiple client sites. If an advertiser were to post to multiple sites in a short period of time the vendor would lock down that user. The account would be disabled and flagged to all client sites as a spammer.

     “What we’ve seen and had to deal with is mainly foreign attacks –– robot denial of service attacks, for instance, and some attempted credit card fraud, though not a rash of the latter,” said Heene.

Evening Post Publishing Company Selects Adpay to Enhance Print and Online Classifieds Platforms

March 4th, 2013

Adpay, Inc. to provide four portal sites to increase the value of the Low Country Marketplace

Denver, March 4th, 2013 – Adpay, Inc., the technology leader for online and print classified solutions to the media industry, today announced that it was chosen by The Evening Post Publishing Company to power four new online classified portals to benefit print readers and digital users. The four sites will deliver interactivity and networked search for The Charleston Post & Courier, The Salisbury Post and The Aiken Standard, as well as for the regional publication, Farm Carolina. The weekly properties will be available as part of a comprehensive marketplace search, with edition upsells configured from the publications’ packages. Memoriams, Adpay’s direct order entry network for funeral directors, will comprise a key component of the installation.

Adpay’s solutions will provide simple and easy-to-use tools for Evening Post site advertisers. The properties’ content will be searchable locally, as well as through Adpay’s pioneering Classified Network. This allows buyers from other Adpay media company partner sites to view ads on the new Low Country Marketplaces, offering a more meaningful buyer/seller experience for all involved. The installation will include Adpay’s patented Call Center upsell process and integration of web orders for print back into each of the newspaper’s Brainworks front end systems.

Post & Courier Publisher P.J. Browning states, “I was immediately impressed when I reviewed the Adpay solutions. They are able to meet our needs to integrate our dailies and weeklies with a user-friendly platform and have a keen understanding of our systems and our requirements.” According to Greg Anderson, Salisbury Post Publisher, the company conducted an extensive due diligence process and in the end, “Adpay was the clear choice” for their new integrated print and online marketplaces across the four branded sites. “We are excited about the opportunities not only for the Click-N-Buy Classifieds systems, but for increasing obituary revenues, too, with Memoriams,” stated Anderson.

“We are proud to have been selected by the Evening Post Publishing Company,” said Michael Heene, CEO of Adpay. “Their team was very clear about how they want to transform classifieds in their market, and we look forward to partnering with them to provide the results our partners have come to expect.”

About Adpay, Inc.
Adpay, Inc. is the technology leader of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Memoriams network for obituary order entry by funeral directors is the industry’s fastest-growing attack against online obituary predators. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Digital, Inc., Cox Media Group, Dow Jones Local Media Group, The E.W. Scripps Company, Cablevision Systems Corporation, Dispatch Publishing Co., Gannett Co. Inc., Morris Publishing Group, Nexstar Television, Sun-Times Media Group and World Media Enterprises, Inc. For more information, go to


Media Contact:
Deborah Dreyfuss-Tuchman
EVP Sales
(303) 268-1527

Adpay and Inergize Digital Introduce the 2013 Key Executives Mega-Conference App

February 15th, 2013

DENVER, CO and BLOOMINGTON, MN – February 15, 2013 – Adpay®, the market innovator of online and print classified solutions to the media industry; and Inergize Digital®, the leader in fully integrated digital management solutions that generate revenue for media companies on-air, online and on mobile devices, today announced the release of the official app for the 2013 Key Executives Mega-Conference. The app will be available on Apple® iPhone®, iPod touch®, iPad® and Google™ Android™ mobile digital devices.

“The Mega Conference organizers came to us and asked if we could create the app, and do so quickly,” noted Deb Dreyfuss-Tuchman, Executive Vice President of Sales at Adpay. “The app provides the full conference schedule with daily events and speakers, a dining guide of New Orleans, conference location weather information from Weather Central®, and video and image upload capability so attendees can see footage of the conference in progress. The highlight of the app is an imbedded Mega Conference social networking channel for Twitter, so users can tweet during the conference.”

Adpay, a Bronze Sponsor of the conference, also supported conference planners by training them on the app and enabling RSS feed creation templates from the Mega Conference website. Working closely with the Inergize Digital Client Services team, they created and submitted iOS, HTML5 and Android versions of the app in a record three business days.

“We approached the News Synergy™ team with an incredibly tight deadline to create the Mega-Conference mobile app, that we thought would be difficult to meet,” said Patty Slusher, Director of Membership and Programming at Inland Press Association. “The News Synergy team stepped in and guided us through the process with calmness, precision—and fast-paced efficiency. The result is an app we believe people at the Mega-Conference, and those monitoring it from afar, will find both useful and easy to use.”

“Our News Synergy platform is known for continuous innovation, branding and local control,” stated Jason Gould, Senior Vice President and General Manager at Inergize Digital. “The Mega Conference app incorporates social media, is officially branded, and we were able to ensure in a short amount of time, that both the Apple and Android versions would go live in time for the conference.”

About Inergize Digital
Inergize Digital is the leader in fully integrated digital management solutions that generate revenue for media companies on-air, online and on mobile devices. For more than a decade, Inergize Digital has done more for media companies by building their brands, generating revenue and positioning client websites and mobile apps as the leading sources of local information.

The Inergize Web CMS laid the foundation for some of the most popular media websites; the Seek it Local® multiplatform revenue solution was the industry’s first to integrate online, on-air and mobile revenue; and Inergize Mobile™ includes a tier one SMS platform and the industry’s leading News Synergy and News Synergy Deals™ mobile apps.

Small, medium and large media companies turn to Inergize Digital to do more for their businesses, including Nexstar Communications, Catamount Broadcasting Group, Fisher Communications, LIN Media, Schurz Communications, Cox Media, Sinclair Broadcast Group, Young Broadcasting and more.

For more information, please visit or call (952) 460-7600.

About Adpay
Adpay, Inc. is a leading provider of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Adpay Classified Network is the media industry’s largest and fastest growing classified network. Adpay customers include many of the nation’s largest media groups including: Dow Jones Local Media Group, Gannett Co. Inc., and Sun-Times Media Group. For more information, go to

From: Editor & Publisher