Adpay, Inc. has hired Anna Costello as Director of Product Management, responsible for directing product and marketing efforts. Costello brings excellent classified product knowledge and a strong digital media background to her new role. Prior to joining Adpay, Costello worked for the New York Times Regional Media Group as their Digital Classifieds Manager and spent six years at the St. Petersburg Times, most recently as their Classifieds Online Strategy Manager. In both positions she was responsible for overseeing digital projects, creating and optimizing revenue-generating products, developing strategies to engage users, analyzing audience and revenue metrics, and managing P&L.
Costello has been active in the Newspaper Association of America and received an award in their Future Leaders Program. She also served as the project manager for the Digital Media Fellowship and most recently completed their PowerMind Fellowship. “Anna brings a wealth of media and digital experience to Adpay”, said Mike Heene, CEO of Adpay. “Her keen understanding of how to apply the latest technologies in response to media company challenges is of great advantage to our team and our customers.”
Adpay, Inc. is a leading provider of online solutions to the media industry. Adpay’s patented technologies deliver web and mobile solutions that unify print and online classifieds into a single, dynamic transactional classified marketplace. The Adpay Classified Network is the media industry’s largest and fastest growing classified network. Adpay customers include many of the nation’s largest media groups including, but not limited to: Advance Internet, Dow Jones Local media, E.W. Scripps, Belo Interactive, Cablevision, Gannett, Morris Communications, Media General, Newport Television and Sun-Times Media Group.